How Starbucks Makes 1 000% Profit
Coffee is a highly commoditized product. It can easily be made almost anywhere in the world with widely available ingredients at a very low cost. Coffee has been around for hundreds of years. Like salt, sugar, and rice, once these products started being mass-produced, it was a race to the bottom for prices. In business school, they'll teach you not to enter industries like this because it would be difficult to…